The truth about news and updates
I wonder how many small businesses have attention grabbing news to report on a monthly basis as the 'Hotfrog Website' layout suggests?? The majority of us small businesses and sole traders can just about keep our heads above water during this recession yet we are asked to drum up head lining news to wrestle the customer's attention. It may come as a surprise that making ends meet is a constant physical grind (especially in my profession as an upholsterer) during the day, and paperwork at night. Then there are orders of materials, arrangements to deliver elsewhere if not at home. Constant handing out of samples or delivering sample books and collecting later. Or vetting jobs up and down the coastline which means travelling. Finding a time to actually do the job needs programming in. I'm sure this will resonate with many businesses out there? Therefore, 'creating' news to grab attention is rather more of the imagination than what actually happens at basecamp. Time management is the news of the day.