Mostly Food Journal reviews cookbooks from UK, USA, India and Australia. Its mostly found on page 1 of Google for searches of cookbook reviews. Mostly Food Journal is one of the most popular food related sites in Europe. Restaurant reviews are now being added and there will be many more from November 2009. Mostly Food Journal attracts advertisers from the food industry who want a to have access to a high-ranking food related site. The site has a cult following of foodies who enjoy the lighthearted approach to reviews. The editor/journalist, Chrissie Walker has been nominated for various food writing awards showing that her style of writing is appreciated by both the public and fellow journalists.