channels4profit limited specialises in getting products to market via the most effective routes. By effective we mean profitable and wherever possible gaining a competitive advantage in the process.The principles are Steve Roberts and his wife Sue. They both have had successful careers in SME and major IT companies and maintain an extensive network of contacts in many major UK IT companies.Any investment we make is hands on. Our latest 'hands on' venture is a Sheffield based product design business; . as we are the majority shareholders we have the resources to get anyones idea ready for market.Our particular forte is dealing with technology based companies. We have the technical and commercial backgrounds to get things done. 3 questions we always need answering:1) What quantifiable problem does your idea solve?2) Are there many with the problem?3) Do the channels to market exist?If somebody can answer these questions; then they have the makings of a business.