We were founded in 2012 by leading weight management counsellor (and ex-lighterlife counsellor) Alleyne Baldwin. We specialise in Meal Replacements to help our customers lose weight & we have the added support of free e-guides & support to help slimmers look at maintaining their weight after. With over 30 flavours to choose from, our slimmers achieve fantastic weight loss results with many losing over a stone per month following our VLCD plan. Very Low Calorie Diets are very popular within the UK and it helps that our meal replacements (MRP) are tasty and fill you up. Based in Buckingham, we do see clients face to face when they choose to collect their orders however, as we are an online company, we can ship to all of the UK, Ireland and Europe. Our VLCD foodpacks offer fantastic value for money We have helped so many slimmers achieve their weight loss goals and with the help of our fun and motivating weight loss challenges, we will help you achieve yours.