Midland Heart began in the 1920's when, as Copec, it first became ‘passionate about communities', improving slum housing in Birmingham and campaigning for clearance The Midland Heart Way is to help transform lives and communities through housing At Midland Heart we believe that every customer should be able to live in an environment they can afford; where they feel safe; are empowered; can shape services; and in which where appropriate their care and support needs are met Ruth Cooke is Chief Executive Officer of Midland Heart Our vision is to be the leading national housing and care business working with those in greatest need