Innovative wine labels
2011 saw De Bortoli Wines launch their new King Valley range, BellaRiva; a range which has taken wine and social media and technology to a whole new level for the family. For both the Australian and UK launches, Leanne De Bortoli and Steve Webber hosted live tastings via video stream for media and members of the wine trade. Each BellaRiva wine has a QR code on their back label which when scanned, takes smart-phone users to a tasting video with Steve Webber and provides an interactive experience for consumers BellaRiva wines are more about style than variety. The Mediterranean blends are chosen to be reflective of the De Bortoli family's Italian heritage, as well as the King Valley region where the vineyard is planted on the King River at the base of the Victorian snowfields. Available in the UK at Tesco with a RRP of £9.99 (Jan 2012).