The Kashmir Connection is based on two fundamental principles: To create a product that is unique and easy to wear or display whilst at the same time helping educate Kashmir's underprivileged people Kashmir has suffered a crippling decline in tourism due to both external and internal factors, and we at The Kashmir Connection strive to help bring this region back to its best by promoting the artistic work that hails from the rich vale of Kashmir to remind people why the world fell in love with this region so many years ago We source the highest quality products from the most trusted craftsmen to provide the best products and experience for our customers while continuing the support for this beautiful region and its people We are a social business platform that is committed to bring a vibrant economic activity to the community and unlock the potential of all stakeholders