SEO
SEO is sometimes confusing; full of hearsay, buzzwords, and misinformation. But really it's quite simple. SEO is all about making your website and online presence as relevant, useful, and informative for your customers as possible. And while organic search is a crucial marketing channel, we also know what's really important: raising brand awareness, increasing enquiries and sales, and - most importantly - growing your business online. Not sure how your business can benefit from SEO? Then claim our free SEO audit and review SEO SERVICES At Strategy Plus, we help B2B, B2C and e-commerce businesses of all sizes with their online marketing needs by concentrating on the following services... KEYWORD AND COMPETITOR RESEARCH Before starting any SEO campaign, we conduct market, competitor and keyword research. This enables us to see how SEO can benefit your business, how people are searching for the products and services you provide, and what marketing tactics your competitors are using. We do this by: Identifying your target audience through market research Analysing your competitors' online marketing strategies and tactics Conducting keyword and search term research ON-SITE SEO To improve the rankings of your business' website on search engines like Google and Bing, your site needs to be seen as relevant and user-friendly. After identifying the search terms people use to find your business, we focus on: Ensuring your site is mobile-friendly and responsive across all devices Accelerating page loading time and site useability Improving the site structure and internal links Fixing crawl errors and coding problems Optimising page titles, meta descriptions, headings and image tags OFF-SITE SEO As well as being useful and relevant, your business needs to be seen as trustworthy. We achieve this by: Ensuring your site is featured on Google My Business and other local listings Obtaining links from your suppliers, clients and contacts Adding your business to industry-specific directories Sharing your business content on social media and social bookmarking sites CONTENT MARKETING Nowadays, content is central to SEO. Unfortunately, this is sometimes not given the right amount of attention by business owners. For this reason, we focus on: Writing blog articles on a regular basis Producing infographics and other forms of visual content Distributing content via social media channels Ensuring traffic to your website converts into leads and sales MONTHLY REPORTING Your business needs to know that the strategies and tactics we use are working. That's why we produce monthly reports outlining your website's performance: Breaking down the activities we have undertaken Measuring traffic to your site Highlighting changes to rankings Making suggestions for future online marketing improvements