Sales Strategy
  Our sales strategy work is designed to support a colleges' employer engagement strategy and overall strategic objectives. We establish with management a sales strategy that defines quantifiable and measurable goals, in the short, medium and long term We determine objectives to achieve the goals using the SMART methodology: Specific - What is required?Measurable - How will success be measured?Achievable - Is the objective realistic, can it be done?Results Orientated - Will the objective produce the required business results?Time - When will the objective be completed?We define the market place using the business strategy We define competitive analysis in line with the business strategy We define a route to market strategy for selling to the customer base through direct sales, direct marketing, strategic partners, advertising and the internet. We establish effective styles of selling for all employers We create selling skills requirement plans designed to improve the existing skills and capabilities of the sales team We define a sales strategy particularly relating to sales management in terms of: Setting targets - at both team and individual level, covering performance activity and operating standards. Measures - Defining how standards will be measured and what level of achievement is expected Sales Reviews - Defining how frequently the sales performance will be reviewed Coaching & Motivation - Defining an approach to coaching and motivating salespeople to ensure continuous improvement?