Excel Books was established in 1993 on the advice of two eminent professors of management, Prof. B.S.Sharma and Prof. Abad Ahmad both from the Faculty of Management Studies, University of Delhi They had found an acute shortage of good Indian management books and thus this need led to the formation of Excel Books We have tried and are still trying to match the benchmarks set by various renowned foreign publishers and have succeeded with many titles replacing foreign titles and being recommended at the top institutes of the country including the IIM's and IIT'S Over the years, efforts have gone into making our textbooks extremely user friendly in terms of their language, pedagogy and design