Pay Per Click Advertising
Pay Per Click Advertising also known as PPC is useful when:- * Your website doesn't rank well organically ie doesn't appear on first few pages of the search engine lists *Your competitors' site ranks above you on search engines *If you need online traffic now and don't want to wait until your site is optimised. *Paying for adverts on Google / Bing can put your business on page 1 search results in front of potential customers within hours.