Professor Gavin Kennedy, founder of Negotiate, is a leading figure in the world of negotiation and has been involved in many high profile consultancy cases for both governments and businesses Our materials have been developed through painstaking and original research, and over the years have survived the challenges of delegates who operate in the 'hard knocks' school of experience Our clients are drawn from Banking and Finance, Retail, National Health Authorities, Property and Construction Groups, The Media, Food Production and The Oil and Petroleum Industry etc Our proprietary "Four Phase" model and "Purple Zone" approach applies to all negotiation situations and are invaluable tools for you as a negotiator Our case studies are drawn from real life business situations and are designed to concentrate solely on the negotiable issues thus avoiding involvement in unrelated and unrewarding side issues