Established in 2004 by owner Nicola Stock, Infantcare Direct was the mail-order company of Playtex Baby's official distributor in the UK.We are committed to providing innovative products for parents, particularly to support breastfeeding and we will expand our portfolio or brands from outside the UK this year to do this.At Infantcaredirect we understand that it is difficult to know which product will be right for you and your baby, hopefully you will find all the information on the site helpful. However, if you can't decide which of our systems to use, or just need some advice, email us or phone us with your query and we will do our best to help We have managed to secure a new range of Playtex cups including, Twist N Click Sipster and Straw Cups as well as Insulated Cups and some great Disney Designs For those mums looking for help combine feeding or moving between breast to bottle we recommend the Naturalatch latex teat used in conjunction with the disposable system