Sprout Media is a botanical inbound marketing being that plants seeds, nurtures leads and harvests sales from the web for your business. We're sort of part leaf, part marketer, part human, but completely dedicated to growing your business. *disclaimer: we're actually real human beings that love making inbound marketing work for your business. Inbound marketing leads cost 62% less than traditional methods Research from HubSpot shows that inbound marketing, attracting new customers to your site through educational and informative content, costs less per lead than traditional outbound marketing tactics. Buyers are tuning out to the traditional approach as people no longer want to be interrupted. What is inbound marketing? Instead of buying ads, buying email lists, or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord. Inbound marketing reaches todays customer Get found by qualified leads online with content (website pages, blog articles, social messages) optimised for search and social media. Marketing with context Understand what content pulls your buyers through the sales funnel, and use that context to personalise your marketing at scale.