The team at Sky Blue Toffee have been helping clients to understand, engage with, and benefit from Google ADwords and Social Media campaigns for several years. One of the biggest challenges we come up against time and again is the assumption that the resources needed to run and manage Social Media campaigns effectively are just too much; both in terms of financial outlay and man-hours. This just isn't the case. As with most things Social Media should be about finding the right fit for you. It may have been the case a few years ago that engaging fully with your audience via Social Media took a great deal of research and education in order to master it and deliver it properly, but that's not the case today.