PR
PR is all about communication which, of course, means that the way you communicate dictates the way you are perceived. It"s important that people feel good about you so that they buy in to your product or service. And did you know that PR is three times more effective than advertising? Editorial pieces are trusted more than adverts because a journalist has taken an interest in what you"re saying and has written an independent article. So, it"s about getting the message right the first time round.