Social Media Marketing Training
Who should attend? This course is designed for construction marketing professionals with responsibility for the marketing, PR or business development activities. Online PR and social media activities are fast becoming an essential part of the marketing mix for construction contractors. Using construction industry examples and real life exercises, this one-day course will help you build a deeper understanding of social media marketing tactics and how to use them effectively in your marketing and PR activities. Aims: This course aims to provide you with a better understanding of the strategies, tactics and practicalities of using social media marketing and online PR aspart of an integrated marketing strategy. Objectives: Upon completion of this course, you will be able to: • Understand how online PR/social media can be integrated into the marketing mix disciplines • Plan and develop an online PR and social media strategy for your organisation • Understand and manage your online reputation, your audiences and monitor social media activity • Identify online PR opportunities and threats in the social media landscape • Participate in social media conversations Course Outline: Understanding the social media landscape - Construction industry specific Developing a strategy - integration Planning online PR and social media content Optimising, publishing and sharing content Blogging & Microblogging Identifying and engaging online influencers Using monitoring and measuring tools, monitor onlineconversations about your firm Duration 1 Day