Search Engine Optimisation
Search Engine Optimisation, or SEO, is the discipline that relates to how your customers [existing and potential] are searching for your website and understanding how to integrate that knowledge in to your website so that the major search engines [Google, Bing and Yahoo] feature your website on Page 1 of the search results pages. Search Marketing looks at the bigger picture and understands how your customers are searching for you online and ensures that your business is visible to your customers wherever they look