Count The Kicks is a UK charity that aims to empower mums to be with knowledge and confidence throughout their pregnancy and reduce stillbirth rates. A baby's (fetal) movement indicate its wellbeing and by understanding their baby, mums can be empowered to trust their instincts and ensure the healthy delivery of their baby. Count the Kicks was set up in 2009 by Sophia Wyatt following the stillbirth of her daughter Chloe following reduced movement. Determined to ensure more mums did not experience this tragedy, Count the kicks was set up to educate mums on the importance of a baby's movements and to help them work with healthcare professionals to bring home a healthy baby.