We aim to serve the people that trust us with their children, we aim to provide children with an inspirational experience, we aim to provide high quality, enjoyable and progressive employment opportunities for staff and volunteers, we aim to enjoy mutually beneficial agreements with suppliers We are a sustainable charity because 95% of our income comes from our own income generating activities; this enables 100% of our fundraising income to be used in our work with disadvantaged children in the UK and developing countries We use sport and healthy activities to develop young person's physical and emotional capacities that they may grow to full maturity as individuals and members of society and that their condition of life may be improved