The Sales Doctor Prescribes PR+ to Fight Big Knobs
Often seen as the preserve of larger organisations, press release activity raises the profile of products and services in a way that adverts rarely can. In a recent survey, the same statement was shown to two groups of people. It was presented as an advert to one group, and a press cutting to the other. Twenty three percent more people remembered, and believed, the statement in the second group. The advantages don't end there. It is considerably cheaper than off the page advertising, raises the profile of your company online, and helps immensely with search engine optimisation. "So many of the companies I visit are not taking advantage of this very cost effective way of promoting their business," comments Ian Corkin, managing consultant at The Sales Doctor. "With PR+ we work in conjunction with them, helping them to realise what is newsworthy, how best to present it and how to get it distributed." Ian continues: "This is something that builds in strength over time, so we tailor a package over 6 or 12 months to suite the client's budget. I'm absolutely passionate that this should not be the preserve of the business big knobs!" Packages start at only £40.00 per month. This includes preparation of a monthly press release, online distribution to over 40 agencies and up to 5 targeted publications. Notes to Editors: The Sales Doctor is one of the foremost management consultancies in Oxfordshire. It specialises in helping small and medium sized businesses realise their sales potential by mentoring and doing, rather than talking and training. Ian Corkin has written extensively on the subject of sales improvement, and has appeared both on television and in print. High-resolution images are available upon request