Rounders England are a National Governing Body for the sport of rounders in England. Our mission is 'Connecting People through Rounders'. In order to do this we have the following strategic objectives and ambitions for 2017 - 2021. These objectives are supported by funding from Sport England; A review of our Competition Strategy - leading to a range of new competitions that align with customer needs Members' Club - leading to a greater connection between Rounders England and its members, as well as between members Better services to teams and leagues - helping people to stay connected with Rounders at different stages in their life Helping inactive people become more active through Rounders - we will pilot a new programme in Year 1 These ambitions are supported by funding from Rounders England; Local delivery of Rounders through partnerships, with existing and new locations and audiences Customer facing brand development and social media to make people more aware of us and our game Programmes for Young People. The return of Rounders to the list of assessed sports for GCSE/A level New products and commercial agreements 2017 Update We have launched our NEW four year strategy (2017-21), as well as a customer facing brand 'WE ARE ALL ROUNDERS' and Members' Club. Due to a reallocation of funding, we work with less Delivery Partners on the ground; however, we continue to work closely and effectively with a smaller number of Delivery Partners, where Rounders has proven to be a huge hit over a number of years. We are at the beginning of a competition strategy review which is very exciting, plus we have received funding from Sport England to undertake a project focussing on the inactive population. We know that Rounders is an ideal game for people who are inactive, or have become inactive due to circumstances, as they can easily pick it up, whatever their level, age and gender. Our new branding 'WE ARE ALL ROUNDERS' is fresh, vibrant and a better reflection of how Rounders is perceived by our customers. Our new branding portrays Rounders as a cross-generational, cross gender game that embraces all abilities. It's a game that's all about sociability, about connecting with people in an age where screens separate generations and are replacing real and meaningful interactions. Never has there been a more exciting time to play Rounders! With over 21,000 adults and almost every schoolchild playing at the end of 2016, we now look forward as the National Governing Body at creating a first class membership service and connecting people through Rounders.