The website aims to be as impartial as possible, and to help parents navigate the information already available, and make a well informed choice regarding the right state secondary school for their child in England. Choosing the right secondary education for their child is perhaps the most important decision parents will have to make in their child's school career. The website considers parents' key concerns, such as achievement, bullying, and behaviour. It advises on the differences between the types of state schools, such as academies or free schools. It interprets key information sources, such as Ofsted reports, school and college performance tables. It supports parents through secondary state school selection, advising on what to look out for at school open evenings, in school prospectuses, and how to approach the school application process.