Observatory the Opticians in Southwold was the winner of the UK's Best Independent Optician award. We are a locally owned & independent optician, known for our five-star customer service and our wide range of fashion frames. Our eye tests are relaxed, with time to ask questions. We have the latest technology available including an Optical Coherence Tomographer (OCT), which is like an MRI for your eyes and can detect changes years before you notice any symptoms. We specialise in varifocals. Being an independent optician means that we hand-edit the frames that we think our customers will love, mixing our collection with an emphasis on fashion and quality at all price points. Our brands include Tom Ford, MOSCOT, Hackett, Ray-Ban, Oliver Peoples and Face a Face. We accept NHS patients. We do everything we can to make your visit a positive and happy experience. See our Google Reviews!