IVCA, the independent, not for profit membership association representing the creators and commissioners of film, video, digital and live event communication, has begun a consultation process with members on the creation of a new broader based communication association The 2012 IVCA Awards were launched at BAFTA on Monday 26th September, where the new categories were introduced, along with a workshop from a panel of IVCA judges giving advice on what makes a winnig entry We will recognise programmes that can demonstrate a change in perception, attitude, belief and behaviour of those who the company is communicating or engaging with