Search Engine Optimisation
SEO is the work carried out that ensures a website, new or old, can be found easily on the web, and when the website is found it works in the way a visitor would expect it to, which means finding the facts, downloads or purchases they require.SEO work consists of ensuring the code used to write a website is search engine friendly, that the navigation throughout the site is not only friendly to visitors but also to the search engines (Google, Bing, Yahoo &c), because it's the search engines that appraise your website; keyword crafting, link-building, social, article and Blog marketing are practise's to highlight the authority of a website, especially within its own industry or the owners nuances.