Welcome to the Lure Lounge! I have been into fishing now for over 40 years and enjoy all forms of the sport but my passion is lure fishing. My aim with this site is to give you the chance to get hold of not just the normal brands but something you may or may not of heard of before but when you see you just know it will work. But this site is not just a shop. Take a look at the video wall, here you will find in instruction from some of the best anglers around the world...