Investment Discounts On-Line Ltd (www.theidol.com) was established in 1999 and offer low cost financial products through the Internet. We deal with all the major insurers and our brand is synonymous with some of the lowest premiums for Life Insurance in the UK, along with a range of competitive financial products. We are constantly searching the marketplace for the best value products for our customers. As technology changes, so do we. We are continually investing to provide new advanced features and products. We pride ourselves on using technology to maintain some of the highest service standards in the industry.