Optima Jewellery was founded in the Birmingham Jewellery Quarter in 1981 It is a testament to the team work and commitment of our business that we can now state that we have many more long serving members of staff within our business who participate in ensuring its continued sucess Optima has invested in the very latest technology over the years to enable it to cut the cost of production by using machinery to more efficiently manafacture our jewellery range Most of our competitors in low value jewellery production in Birmingham ceased to trade as they could not compete with labour costs abroad