Our technical focus eliminates the need to ‘educate the agency’ and ensures that account teams can quickly bring real value to every aspect of client campaigns – from strategic program and message development to, and from media and analyst relations to and campaigns With the reduction in the number of pages of editorial available due to the lack of advertising, we have further developed our offering to maximise web traffic through the use of search engine optimisation techniques used right through every creative activity At Pinnacle we recognize the need to report key metrics including ROI – which is why we have developed a range of innovative techniques and tools for campaign measurement that’s tailored to the specific needs of individual clients