SEO
Otherwise known as Search Engine Optimisation, SEO is the work that goes into ensuring your site gets picked up by Google in SERPs (this is a jargon free zone - SERPs stands for Search Engine Results Pages). An integral part of this is keyword research, which consists of identifying the keywords or phrases that your potential audience are searching for and making sure the best ones are included in your site, so quite simply, the people you want to see your website can find you. It isn't all keywords - it's also about bounce rates, mobile friendliness, security, word counts and above all usability (and breath). If all that is gibberish to you, don't panic - give us a call and we'd be happy to talk you through the whole lot.