Cyclosport reports on cyclosportive events, allows users to fairly rate them and has the most comprehensive events calendar available Cyclosport.org is managed by HotChillee, the global marketing and events company Information on events was scarce and per chance we stumbled upon the Fred Whitton Memorial, which had its first edition in 1999 making it one of the the first sportives in the UK To maximize the quality of experience; we like to bring riders, organisers and sponsors together from all over the world