Services: Bike sales Bike clothing E-bikes Parts & Accessories Bike workshop (Full Cytech accredited workshop) Free Click and Collect Demo centre for test rides Custom builds service Cycle hire (Rutland Water) Organised rides & seminars Bike fitting service Climbing Centre at RockBlok Our flagship store is located on Rutland Water's beautiful North Shore and is the home of our original hire centre, established in 1981 by our founder Dave Archer. The store is home to a large workshop staffed by passionate Cytech accredited mechanics, a BikeFit service to help you get the most out of your rides, and an unrivalled cycle hire offering. Nestling amongst the green fields of rural Rutland and lying on the North Shore of Rutland Water, there are few locations in the UK that can rival its position for cycling. Rutland Water itself is an artificial lake created in the Gwash valley and is host to a wide range of wildlife, from ospreys to otters, and leisure activities as diverse as climbing and mini-golf. Certainly a year round attraction for all the family. The cycle track that runs around the perimeter of the water is a fantastic ride in the sunny afternoons of summer or the brisk frosty winter mornings and was the inspiration for the founding of a shop that would provide bike hire to people who wanted to get out and explore. Over the years the shop has expanded to meet the swelling number of folk who have taken up getting around by bike and is now amongst the largest cycle stores in the UK. Whitwell offers a comprehensive selection of bikes, clothing, parts and accessories from leading brands such as Specialized, Scott, Trek, Altura, Endura, Gore, Thule, Exposure, Lezyne and Cateye, to name but a few. A full list of Rutland Cycling brands can be found here. Like all of our stores, the Whitwell shop has something to offer cyclists of all abilities. Whether you're looking for a family bike for those pleasant weekend rides, a hybrid bike for those weekday commutes or your next race-ready steed, we have the perfect option, and expertise to help you get what you want. On top of the fantastic range of quality cycling products, we love to contribute to our community by running a very active calendar of rides and events throughout the year including maintenance classes and demo days as well as rides aimed at silver cyclists, Mums and Tots and Breeze Women's rides, in conjunction with British Cycling.