Customer Research
When clients engage us to carry out customer research they get information they haven't had before.  Information like why their customers buy from them, what competitors they are also working with, what new products and services they would like developed ... or even how an existing product or service could be fine-tuned to be even better.  Of course it can also highlight where things are not going right.  Research for one client revealed that his customers were dissatisfied with one of his services.  He didn't know this but once he did he got onto it and less than 2 years later be won a business award for that same service.  Customer research can help your business become more successful by identifying ways to improve what you do.