APPROVED Family Friendly is officially launched in January 2013. The aim is to create the easily recognisable brand for families in the UK when looking for a place to go with the children. In his speech following the riots in 2011, our PM David Cameron called for a more 'family friendly' society. Inspired, founder Martin Hancox says 'Our aim is to help increase the 6% of people who view the UK to be family friendly and develop opinions in years to come'. We also aim to: Improve the standing, strength and influence of the term 'family friendly' Work continuously towards the improvement of standards Actively promote a stronger family economy Increase consumer confidence APPROVED Family Friendly is committed to raising standards which in turn enhance the customer visitor experience Key Market Indicators. It is widely believed that the family friendly industry is experiencing growth for a number of reasons...