Located in Belton, the company aims to target the UK's rapidly expanding sub-prime car finance sector, meaning it will be in direct competition with the growing number of other finance specialists including Stoneacre, who have already established themselves as major players in the market. Operating from their newly renovated head office, the company have a large forecourt, with around 100 used cars on display. The site also boasts a large indoor space, which has already been earmarked for a specialist, in-house finance team, as well as a call centre, which is set to generate much needed jobs in the Doncaster area.