Membership Services
Blue Topaz Marketing offers specific services tailored to meet the needs of;Not-for-profit organisationsMembership bodiesIndustry / trade associationsGroups, clubs and societies Many marketing agencies understand the commercial requirements for launching and marketing a product to customers, but few understand the unique issues faced by membership organisations. Blue Topaz Marketing prides itself on its expertise in doing just that! Founded on over 10 years' experience of working with trade associations, industry bodies and membership organisations, we understand the importance of building real value for your members. From simple things like the language you use in your communications with members, to understanding what drives a business to want to join your organisation, Blue Topaz Marketing has the skills and knowledge to help grow your membership. Membership services include;Membership proposition & benefits package developmentIdentification of sponsorship & income generation opportunitiesMember communications strategy development - engagement, retention and recruitment campaignsEvent management - from workshops to conferencesProject management of CRM (MRM) systems and integrated websites