Jooal combines rare and precious stones to produce exquisite fine jewellery. JOOAL became available in the Harrods' Fine Jewellery Room in 2003 where the brand supplied a concession carrying their core collection, including several pieces featuring their signature stone, Tanzanite. Since then, JOOAL has gone from strength-to-strength, developing into a globally recognised brand catering to a diverse mix of discerning clients from USA, Europe and the East, including China and attracting Stars of the Entertainment Industry, Bollywood actresses, US Politicos, high-profile entrepreneurs and professionals and assorted Royals from around the globe.In December 2006, JOOAL opened its doors to 's and has since gained an enviable reputation as THE destination for beautiful, rare and coloured gemstones. Due to Jooal's fully integrated approach to the brand, from sourcing the best stones, to designing and hand-crafting the jewellery and finally marketing and retailing, it is able to supply some of the best quality stones and in some cases, some of the biggest coloured gem stones available in fine jewellery today. Principle Designer Joo's passion for beautiful gemstones is evident in each and every JOOAL piece as designs are created to best showcase the natural beauty of the stone, whether a pair of studs designed for everyday wear or a statement cocktail ring for a special occasion.For those who demand total exclusivity, JOOAL offer a bespoke service in which the customer is involved at every stage of the design process and specific special gems are sourced.