The idea behind the station is to play music all day without having to listen to presenters talking. We got fed up with daytime radio with so much talking and found it to be distracting, whereas we found that a station that plays a wide variety of music to cater for the different ages within the office cheered people up and gave them a blast from the past with some tracks. We also found that with background music people seemed happier and so the office as a whole had a better atmosphere. Being based in Rossendale Valley, we have very limited access to radio other than the BBC due to the geographic nature, any other radio stations using traditional methods have difficulty transmitting and the quality is not very good and usually breaks off. By using an Internet radio station it means that anyone in Rossendale and East Lancashire, in fact anywhere in the world can access great music all day every day without the need to listen in to presenters talk rubbish.