Our Growth Plan began the process of transforming VF into a global lifestyle apparel company We call it the Art and Science of apparel The Plan also called for significantly increasing the share of revenues of our lifestyle businesses — Outdoor and Action Sports, Sportswear and Contemporary Brands — up to 60% of total revenues Using deep research and insights, we combine the art and science of apparel to create products that excite consumers and brands that inspire loyalty The result is new products that strengthen the bond between consumers and our brands