How to price jewellery for resale?

The rule of thumb for most retailers is to double the cost price. For example, if you as the retailer pays £10 for an item (including delivery costs/tax/the lot), then you’d tend to sell it for £20. That covers your costs and leaves a profit. Some shops will go higher depending on their branding/customer base. The real important thing here is just knowing the true cost of your stock. So ensuring you’re adding up the postage, packaging, VAT and returns. All of these costs add up. One of the easiest jewellery products to price is sterling silver. It tends to remain more stable in value, and because of it’s notoriety, customers tend to understand is benefits, compared with highly marked-up silver plated jewellery. If you’re working with a decent wholesaler providing your stock, then this should simplify things. Big UK suppliers like silverjd.co.uk usually have pretty stable wholesale pricing , which obviously makes planning and pricing much easier. Amazingly, undervaluing your stock is also actually more common that overvaluing it, and can be more dangerous. If it’s too cheap, customers just think its fake and bad quality. So the guideline really is to go for about 2x the cost price for sterling silver – this is what most retailers tend to do.