In 2002, HIPPO was founded in Winchester, Hampshire with the goal to provide a flexible rubbish removal alternative to traditional metal skips, using HIPPOBAGs. Although initially HIPPO's service was only available in Hampshire, within 3 years HIPPOBAG's were stocked in thousands of DIY retail stores across the UK. Meanwhile, HIPPO had begun providing waste solutions to both small and large businesses up and down the country.