Email Campaign Management
There is a science to email marketing. It's not a complicated science, but it is a science. We've all sent emails. We've all sent mass emails too. But sending marketing emails that engage your customers, and bring a direct benefit to your business requires something more than a funny cat video. Although that always helps. Email marketing starts before you even write the email. A well structured email campaign will have tightly focused recipients who have expressly said they want to receive emails from you. Myrtle Corner will never buy email addresses, and if you have a bought in list already, we will do all we can to ensure that the data used from it is clean and healthy. Failure to do so could not only affect your emails, it could affect your whole website. Use of non-consensual email addresses is very risky! We will focus on every detail of the email, from who it is sent to, the subject line, the content, the overall message, and the design. We will study click through rates, delivery rates, and recipient engagement to ensure that the email campaigns you send go to people who want them, and that the people who want them are getting a message they like.