We provide fractional CMO support and strategic marketing consultancy for healthcare, sustainability and purpose-led businesses. We help founders and leadership teams sharpen positioning, tell a clear story and build marketing that consistently generates high-quality leads and long-term credibility.
Our services include fractional marketing leadership for 1 to 3 days per week (ideal for scale-ups that need senior direction without the full-time cost); strategic marketing consultancy, including marketing audits, market entry plans, go-to-market strategy, and product or service positioning; brand development, from brand strategy and tone of voice to visual identity guidance and brand templates; content and campaign delivery across website, email and social media channels, plus short-form video and campaign support; and thought leadership and strategic narratives, including LinkedIn ghost writing, impact reports, whitepapers and clinical or organisational strategies.
You’ll get clarity on what you stand for, a focused plan that aligns marketing with business goals, and the confidence that comes from experienced oversight. We combine senior strategy with a trusted network of associates for scalable delivery, so you get the right expertise when you need it, without agency bloat.
Sam is the Founder and Director at Future Stories, where she works as a fractional CMO for purpose-led founders. She helps ambitious leaders clarify strategy, sharpen positioning, and align brand and marketing activity with business goals. With a background in brand development and communications, Sam combines strategic insight with practical delivery, guiding founders through the decisions that shape growth. Off-duty, you’ll find her travelling, taking photographs, arranging social events and struggling to stand up on a surfboard.
Colin
Tilley-Loughrey
Design Lead
Colin is our fiercely creative Design Lead, working for national and global brands based in London, Oxford and Sydney. His expertise covers a wide range of creative disciplines across print, digital and video, developing visual identities, branding, packaging, exhibitions and reports. He is a problem solver and believes that design should be ideas led, striving to create solutions that are engaging and playful.
A 'modern and fresh' fractional CMO for healthcare
"Sam’s communications knowledge, experience and expertise has been invaluable, and she has a modern and fresh approach. She is a pleasure to work with, and her skills and expertise have been instrumental in helping to drive forward a number of key priorities."
Former Director of People & Development, Sirona care & health CIC
Value for years to come
“Sam and Future Stories have been great to work with and have made a major contribution to Eunomia very quickly. As a 24 year old organisation I feel like we finally understand how to make marketing and comms work for us and Sam has left us in a much stronger position, with a great strategy, a motivated and talented team and some new assets that we’ll get value from for years to come.”
Chairperson, Eunomia
Going above and beyond for the charity sector
"It has been an absolute pleasure working with Future Stories on our recent rebrand and website update. Sam and George, along with their partners like Labrys Design, demonstrated a level of professionalism and knowledge about both the charity sector and all of our marketing needs that truly set them apart. Future Stories went above and beyond to ensure the final result was not only right for our organisation, but also for the people we serve. Their dedication and genuine care for our mission shone through in every aspect of their work. We are incredibly grateful for their hard work and highly recommend their services."
