ICE ID : manufacture a range of medical id bracelets and dog tags suitable for children and adults, perfect for those who suffer from medical conditions or allergies. ICE ID was established in 1996 by Yael Joffe, who as an aspiring triathlete and runner, would find herself far from home, friends and family, and was struck by the vulnerability of training by herself with no identification. She wanted something strong and simple. Something that could speak for her when she couldn't. Something stylish enough to be worn on all occasions. The ICE ID WRIST ICE medical alert bracelet was the first products. The original products were endorsed by Runners World and Cycle Lab and promoted to their members.Since then, the ICE ID product range has significantly expanded to include childrens medical id bracelets, medical alert jewellery for those suffering from diabetes, asthma, autism, alzheimer's and allergies.