Donald Purves is a traditional western herbalist. He sees people for a consultation where he makes a holistic assessment of their health imbalances. Donald Purves then makes up tailor-made herbal medicines using organically cultivated or sustainably wildcrafted (gathered) medicinal plants. Donald Purves has more than 20 years experience helping people with a wide range of illnesses, acute, chronic, mild and severe, across all age ranges. Donald Purves is a member of the Unified Register of Herbal Practitioners and is on course to be Statutorily Regulated by the Health Professions Council when this becomes law. Donald Purves trained with the School of Herbal Medicine/Phytotherapy in the 1980's and in 2003 also gained an MSc in Herbal Medicine from the Scottish School of Herbal Medicine. He teaches at the University of Lincoln on the BSc Herbal Medicine programme where the next generation of herbalists learn to apply traditional herbal knowledge in a contemporary framework.