Data cleansing
Business data decays at a frightening rate - 40% a year, according to B2B Marketing magazine. We can develop your database to work through your existing contacts and update their contact details including job titles, email addresses and postal addresses.Data cleansing can be done before a direct marketing campaign, to ensure that you are contacting the right people with your mailing, or on an ongoing basis to update your customer records. Prospect Research can also collect other information that your company can use to find out more from prospects, such as contract renewals, competitor intelligence and current requirements for your service.