Video is Great for Content Marketing
'Having great video really helped our content marketing plan to deliver results!' When you think of content marketing, what springs to mind? It shouldn’t be about the brand, the products, or the services. It’s all about your relationship with your audience. What do you want to tell them? Successful content marketing can allow your business to provide something no-one else is providing – lifting the brand from ‘just another consumable thing’, to becoming an integral part of your audience’s lives. Useful content should be at the very heart of your marketing. It can include things like e-magazines, educational articles, webinars, and of course video! Make your content work, so it’s answering specific questions people have and providing them with something they can’t get anywhere else. It’s the best way to stand out in a crowded marketplace. By becoming a trustworthy, authoritative resource on subjects that matter to your audience, you can greatly increase your chances of new clients finding your business, and holding on to your existing client base. This can become a virtuous circle, in which you strengthen relationships with your customers, gain more customers through positive word-of-mouth, leading to an increase in traffic to your channels and increased business! Search Engine Optimisation Improving your company website SEO is something of a black art, and many companies devote a lot of time and effort to figuring out how the search algorithm works, with mixed results. One thing that most experts agree on though, is that more traffic to your website is invaluable. Google prioritises websites that lots of people visit. Good Content Marketing = Greater Brand Engagement = More Traffic to your Website, resulting in improved Google search rankings. What Content Marketing Does For You: Makes your business discoverable by potential customers Builds audience engagement Ultimately results in increases in customers and subscribers Your most engaged customers become loyal brand advocates, recommending you to others Increased revenue! ROI Videos, vlogs and web advertorials are a largely untapped form of content marketing because people think it’s costly and tricky. However, compared to other forms of marketing it’s not expensive and working with us makes it easy – and the return on your investment will speak for itself. Here at Big Yellow Feet we work with you to create bespoke, quality films, tailored to your company’s requirements. Think of us as your very own video department! So to add great video to your content marketing, get in touch. We’ll join your team and really add value to your marketing package!