Steve Beddall is Principal of Animus. He advises practices on management training and marketing issues, specialising in strategic planning and working with owners to improve practice profitability. Much of his time is now spent producing goodwill valuations and helping those selling their practice or guiding those making practice purchases. Maggie Shilcock is a veterinary management advisor and course provider for Animus. She has a special interest in support staff and management training. She has written 3 veterinary management books, "Interviewing and Recruiting Veterinary Staff", "The Veterinary Support Team" and "Veterinary Practice Management - A Practical Guide"