We put genius into making sure Tesco gets to know and treat their essential customers better than anyone else Our Retail team has worked in partnership with Tesco since 1995 Customer first: we are the voice of the customer; we start with the customer at all times and follow the customer to deliver genius insights and actions for our clients' growth and ours It is an approach that is also used to improve collaboration with our clients' retail partners, working to the common aim of putting the customer first Relentless in our positive enthusiasm to give our clients the best to make a dramatic difference to their business and ours